Banca Monte dei Paschi di Siena has been a bank since 1472. Present throughout Italy, it is a great historic brand capable of being contemporary and up to date.
Banca Monte dei Paschi di Siena is a social and cultural resource for all of Italy. A prestigious brand known to all Italians.
The Banca Monte dei Paschi di Siena brand is the essence of all the strong, positive traits of “Italianness” and supports social, cultural and economic activities throughout the country.
Source: Research on brand equity and corporate reputation-Demoskopea